Replacing Agency Retainers With In-House Content Infrastructure
AI eroded agencies' pricing power; brands now weigh owning content systems versus renting expertise.
Mateo Osei
Staff Writer
Mateo Osei
Mateo Osei is a staff writer at Computational Marketing covering phantomstory as infrastructure. Based in Mexico City, Mateo has written for Computational Marketing since 2021.
1 story · Mexico City