Company & Identity Positioning·
Fractional CMO vs In-House CMO for Series A Startups
Choose a fractional CMO if your growth motion isn't validated yet.
Contributing Editor
Dmitri Obaseki
Dmitri Obaseki previously covered leveraged buyouts and technology roll-ups for a financial trade press outlet, giving him an unusually granular view of how capital structures interact with AI platform investments. He writes on private equity dealmaking and the identity crises that follow AI-driven acquisitions.
Company & Identity Positioning·
Competitive Positioning When Incumbents Have Brand Advantage
Company & Identity Positioning·
Positioning Strategy for AI-Native SaaS Companies
Phantomstory as Infrastructure·
Brand Voice Consistency Across AI-Generated Content at Scale
Bots as a New Buyer Class·
Structured Data Formats That AI Purchasing Agents Prefer
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Proof Over Persuasion·
Content Performance Metrics That Predict Revenue Impact
Tie content activity directly to pipeline and revenue—the metrics that actually move deals.