Computational Marketing
Subscribe

Latest

28 Stories · Newest first

  1. Phantomstory as Infrastructure

    Content Localization Infrastructure for Global Marketing Teams

    Marcus Vance · 9 min read

  2. Phantomstory as Infrastructure

    Replacing Agency Retainers With In-House Content Infrastructure

    Mateo Osei · 14 min read

  3. Phantomstory as Infrastructure

    Brand Voice Consistency Across AI-Generated Content at Scale

    Soren Kaur · 13 min read

  4. Phantomstory as Infrastructure

    Content Operations Stack for In-House Marketing Teams

    Malik Bauer · 11 min read

  5. Phantomstory as Infrastructure

    Editorial Workflow Design for Hybrid AI and Human Teams

    Hassan Contreras · 12 min read

  6. Phantomstory as Infrastructure

    Content Production Velocity Benchmarks by Team Size

    Beatrice Novak · 13 min read

  7. Phantomstory as Infrastructure

    AI Writing Tools Integrated With Brand Style Guides

    Diego Park · 13 min read

  8. Phantomstory as Infrastructure

    Content Infrastructure vs Content Management Systems

    Sofia Abara · 12 min read

  9. Bots as a New Buyer Class

    Pricing Transparency as a Bot Conversion Signal

    Cyrus Fontaine · 12 min read

  10. Bots as a New Buyer Class

    Structured Data Formats That AI Purchasing Agents Prefer

    Estelle Park · 12 min read

  11. Bots as a New Buyer Class

    How AI Shopping Agents Select Products Without Human Input

    Jonah Zola · 11 min read

  12. Bots as a New Buyer Class

    Bot Buyer Personas vs Human Buyer Personas

    Rafael Rossi · 10 min read

  13. Bots as a New Buyer Class

    B2B Procurement Bots and Vendor Selection Logic

    Yuki Bauer · 11 min read

  14. Bots as a New Buyer Class

    How Bots Interact With Ecommerce Category Pages

    Dmitri Marchetti · 10 min read

  15. Bots as a New Buyer Class

    Conversion Rate Optimization for AI Agent Traffic

    Kai Nakamura · 11 min read

  16. Bots as a New Buyer Class

    Marketing Automation Best Practices for AI Shopping Agents

    Beatrice Halvorsen · 11 min read

  17. Proof Over Persuasion

    Engagement Metrics for Long-Form Content vs Short-Form Content

    Hassan Kowalski · 11 min read

  18. Proof Over Persuasion

    Marketing Case Study Examples That Actually Drive Conversions

    Emeka Haddad · 13 min read

  19. Proof Over Persuasion

    Content Pillars for Social Media in Competitive Niches

    Kwame Whitfield · 13 min read

  20. Proof Over Persuasion

    Content Performance Metrics That Predict Revenue Impact

    Beatrice Yamada · 12 min read

  21. Proof Over Persuasion

    Content Pillar Examples for B2B SaaS Brands

    Beatrice Sinclair · 12 min read

  22. Defining Computational Marketing

    Marketing Automation Campaign Architecture for Content Teams

    Soren Petrova · 13 min read

  23. Defining Computational Marketing

    Content Strategy Framework for Algorithm-Driven Distribution

    Anaya Okafor · 11 min read

  24. Defining Computational Marketing

    Content Strategy vs Content Marketing for SaaS Companies

    Lucia Kaur · 10 min read

  25. Defining Computational Marketing

    Data-Driven Decision Making in Campaign Planning

    Idris Nakamura · 12 min read

  26. Defining Computational Marketing

    Data-Driven Marketing Strategy for Mid-Market B2B Teams

    Cora Sørensen · 13 min read

  27. Defining Computational Marketing

    Marketing Funnel Stages in a Computational Marketing Model

    Theo Wexler · 13 min read

  28. Defining Computational Marketing

    Marketing Mix Modeling for Digital-First Brands

    Cyrus Whitfield · 13 min read