Proof Over Persuasion·
Funnel Analysis Tools Compared for B2B Content Teams
B2B buyers now research in the dark funnel, where conventional analytics can't see them.
Staff Writer
Yuki Tran
Yuki Tran trained as a computational linguist before pivoting to journalism, and brings a rare technical literacy to questions about synthetic narrative infrastructure and its role in modern content ecosystems. She has spent several years documenting how generated content layers function as operational substrate rather than creative output.
Phantomstory as Infrastructure·
Content Localization Infrastructure for Global Marketing Teams
Phantomstory as Infrastructure·
Replacing Agency Retainers With In-House Content Infrastructure
Phantomstory as Infrastructure·
Content Operations Stack for In-House Marketing Teams
Phantomstory as Infrastructure·
Editorial Workflow Design for Hybrid AI and Human Teams
More from Yuki Tran
Showing 1–11 of 11
Phantomstory as Infrastructure·
Content Production Velocity Benchmarks by Team Size
Measure content output against team size, not arbitrary benchmarks pulled from elsewhere.
Phantomstory as Infrastructure·
AI Writing Tools Integrated With Brand Style Guides
AI writing tools now enforce brand consistency through integrated style guides.
Defining Computational Marketing·
Marketing Automation Campaign Architecture for Content Teams
Data and design flaws sink most automation platforms before they launch.
Defining Computational Marketing·
Content Strategy vs Content Marketing for SaaS Companies
Strategy defines the audience and funnel; execution reaches them where they actually buy.
Defining Computational Marketing·
Data-Driven Marketing Strategy for Mid-Market B2B Teams
How mid-market B2B teams build data strategies for 121-day sales cycles.
Defining Computational Marketing·
Marketing Funnel Stages in a Computational Marketing Model
Most companies measure funnels by feel instead of fixing the math that drives conversions.