Company & Identity Positioning·
Category Design vs Category Entry for B2B Startups
Choose the wrong strategy between category design and entry, and your growth stalls.
Staff Writer
Margaux Osei-Bonsu
Margaux Osei-Bonsu cut her teeth covering performance marketing and attribution modeling at a data-focused trade publication, and now applies that evidentiary rigor to questions of persuasion, credibility, and measurable proof in brand communication. Her reporting holds a consistent skepticism toward claims that cannot survive empirical scrutiny.
Proof Over Persuasion·
Content Pillars for Instagram in Consumer Product Categories
Proof Over Persuasion·
Case Study Marketing Strategy for Competitive Differentiators
Proof Over Persuasion·
How to Measure Marketing Campaign Effectiveness Beyond Last-Click
Bots as a New Buyer Class·
B2B Procurement Bots and Vendor Selection Logic
More from Margaux Osei-Bonsu
Showing 1–10 of 10
Bots as a New Buyer Class·
How Bots Interact With Ecommerce Category Pages
Bots exploit category pages to scrape prices, monitor restocks, and manipulate inventory.
Bots as a New Buyer Class·
Conversion Rate Optimization for AI Agent Traffic
AI agents deliver presold buyers—now optimize for confirmation, not persuasion.
Proof Over Persuasion·
Marketing Case Study Examples That Actually Drive Conversions
These five elements separate converting case studies from forgettable PDFs.
Proof Over Persuasion·
Content Pillars for Social Media in Competitive Niches
Narrow your pillars to a specific point of view that competitors can't copy.
Proof Over Persuasion·
Content Pillar Examples for B2B SaaS Brands
Why most SaaS content strategies feel scattered despite the effort.